The Subscriber persona group has been trending strongly over the last 30 days. The main avenues of audience engagement have come through recent mailing campaigns and consistent activity within connect fan clubs.
A large subsection of this persona group is showing indicators of jumping to the next tier of fandom. Here are some suggested actions to develop the Subscriber persona group:
Would you like me to draft a briefing outline for these action points, which can be passed on to the creative team for development?